Quality SEO Article Writing Tips

Content creation is one of the most important tools for search engine optimization. Often, webmasters ignore the fact that websites will only generate consistent traffic if the content is worth it. By creating quality content which is original and unique, you can get targeted traffic.

However, coming up with innovative solutions and new ideas to write great articles is a great challenge especially when the competition is too intense; you can find several articles and pages talking about the same topic. So, in order to stand out, you will have to create something that fascinates the readers, as well as generates high traffic.

The real secret of writing high-quality articles lies in maintaining the balance between quality and keyword usage. Here are a few quality SEO tips to write unique and great articles;

Article Topic

Choosing what to write on can be very difficult. But, if you have an interest in some specific niche, you can focus your energy on that and write about various aspects of it. If you have no idea what people want to read, you can make a quick search about hot topics; you can check news pieces or different blogs. There are even links that will give you an idea about what is being sold readily.

Precise and Relevant Content

Writing to the point is getting more and more important; people really don’t have time to read lengthy and extensive material. They prefer skimming through the content and if the content is short, simple and precise, they will like it for sure. Keeping this in mind, divide your article into short paragraphs or bullet points. Always highlight important points.
Relevancy is all about writing according to the topic and staying focused on the main theme. Mae your article relevant to the topic or the niche you are writing for. Moreover, relevancy also counts when you are posting your article on some other website; it should match with the website niche or idea.

Original and Informative Content

Never copy content from other websites; Google discourages this and downgrades sites with duplicate material on them. Readers look for pure and authentic information; whatever your topic is, provide credible and reliable information about it. You can even provide links to authentic resources you used to gather data.

Keyword Usage

This is probably one of the most important SEO tips on writing quality content. When including keywords in your article, they should not look unnatural; they should form an integral part of the content instead of being something that looks forced in. Moreover, over using a keyword is also not a healthy SEO practice. Use them as many times as they come natural. Further, keyword positioning also matters; do use your keyword in the beginning and at the end. And again, relevancy is important in keyword usage as well; your keywords should be relevant to your article.

Layout and Presentation

Many people ignore this aspect but layout counts. Be sure that your article language is simple, fonts are easily readable and layout is clear. If your content is original, authentic and has just the appropriate keyword usage, it will for sure attract lots of readers.

Using Press Releases As A SEO Tool

A traditional press release is a newsworthy one-page information sheet businesses send out to the media such as newspapers, TV and radio stations, online publications and so on. With the hope of getting “some press”. In other words – getting your product and company mentioned in a publication is a good thing. Especially if it is a national and well-known publication. That gives your product or service much credibility. That’s before the internet and websites.

These days it’s a different game. There is a growing trend of using press releases simply to get one-way inbound links to their website. We all know that pretty well the only way to get high ranking in search engine results is properly formatted, one-way links from related websites. In that respect, a press release is just content. Like articles you submit to article directories. The benefit of a press release though is that you might get the added bonus of getting mentioned in a publication – getting the credibility in addition to the link.

The benefit of getting written about is that each journalist will write different words. Thus your original press release will have a different version of the content out there – with the link to your web site. That’s worth the price of admission right there.

If the goal is to get journalists to write about you – the release needs to be newsworthy. There has to be something fresh, new and exciting about your service or product. If the PR is just an ad – they won’t be interested and you are wasting your time and money.

Press release distribution is next. How do you distribute the release? You can manually gather email addresses of editors to the publications you think would be interested. It is of no use whatsoever to send a release about a new FOREX trading program to a food journal. If you have a service for lawyers – you send a press release to publications lawyers might read. I have done this with great success.

If you are willing to invest a few dollars (well worth it) you can either buy a list of targeted media contacts or better still (much less work) use a PR distribution company to send out your release. The only ones you want to use will have an opt-in list of journalists. These writers have asked this company to send them the information. That’s where it’s at. This way, you will be assured that your release will go only to the publications that match your product or service. The free or almost free online services are only good for SEO linking. They rarely lead to a mention in a publication and you are missing out.

Realize that journalists are hungry for things to write about. Give them what they want, some buzz. Something new. A new twist on an old product. Always a sure bet is how your product/service has helped people. Solved problems. You might have to prove your claims though. “ACME Industries’ SuperCleaner Soap helps save Centralville Hospital 30,000 in laundry expenses”. That works. Last word then: it’s about what’s in it for the user of your product/service. Not about you and your company – or your processes.

Top 5 Must Do When Starting An SEO Agency

Here is where SEO (Search Engine Optimization) has a very important role in helping you to position your site among the top results.

SEO provides you the necessary guidelines to design the content of your site in a way it can be more relevant and understandable for search engines, the main goal of using SEO techniques is to get more traffic to your site in a natural way through the use of relevant “keywords” which are closely related to your business. SEO involves every aspect of the structure of a site, from the HTML code to the correct organization of the content.

Here are the very important SEO guidelines that you should follow:

Choosing the right keywords

It is important for you to identify which keywords are the most relevant for your business, for this matter, there are tools which provide you useful information about each keyword you choose. Once you find the appropriate keywords, you can use them to create keyword phrases, but it is very important for you to check grammar and spelling, a small mistake can decrease considerably your chances of positioning your site. Don’t waste your time creating a keyword phrase with terms that don’t send any traffic to your site, whatever is SEO tool you use to create your keyword phrase, make sure about how good is each term to rank for.

The internal structure of the site

The name of each file and Meta tags have also an important role in regard to SEO techniques. Use the keyword phrases you have chosen as the names of your HTML files, separating terms with dashes. Also, use your most relevant keywords in the title of each page of your site, and try to use different titles and Meta tags for each page. You can use headers (h1, h2, h3…) to increase the importance of your content and to place relevant keywords. If your site uses images, make sure to get images with a size of fewer than one hundred kilobytes.

Designing the content of your site

First of all, you have to pay attention to the title. The title of the site is the most important element, because it identifies the main idea of the site, for the search engine and for the person who performs the search and sees the list of results. For that reason, it must be clearly formulated using the keywords related to the main purpose of the site. Don’t make the mistake of using a title like Home, Untitled or the name of the company; this is a very common fault on other sites.

Link building

This technique increases the PageRank of your site, which is an important indicator used by Google.  A reputable company such as an experienced SEO in Vancouver can help do this in such a way that the links make sense for search engines.

Social network

It is important for you to create a virtual community on your web, like a blog, so users can have a dynamic interaction between them and additionally you will be able to receive up to date feedback on the quality of your site from the point of view of visitors.

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